THE. JOURNAL

 

IT'S IN THEIR 'DESIGN DNA', TOTEME FALL 2019

 

It’S IN THEIR ‘DESIGN DNA,’ TOTEME FALL 2019

IMAGE & QUOTE SOURCE | VOGUE.COM & TOTEME

WORDS | KARA TOWN



With imagery for the latest collection taken in their new Flagship store in Stockholm, Totême’s Fall 2019 offering is a clear celebration of all things central to this timeless brand, started by partners Elin Kling and Karl Lindman some five years ago, in New York:

"Kling describes Totême as a ‘slow fashion’ brand; it’s also a determinedly niche label. Range matters less here than a clear, and personal, point of view—the brand is, after all, a reflection of Kling’s look. 'We’re not for everyone,' she says. 'We have a [certain] style and we have to make our customer feel like she can rely on us for that.' As Totême is a destination for minimalistic 'uniform' dressing, change is incremental, and silhouettes are often revisited and refined rather than abandoned..."

-Laird Borrelli-Persson of vogue.com


STYLEKara Town