THE. JOURNAL

 

PLY-KNITS SS18, A PORTRAIT OF THE ARTIST AS A YOUNG WOMAN

 

PLY-KNITS SS18

A PORTRAIT OF THE ARTIST AS A YOUNG WOMAN

IMAGE SOURCE | PLY KNITS

ART DIRECTION, PRODUCTION, STYLING | ANIA ET LUCIE

Photography| Sasha Lytvyn

Model| Helga Hitko

Hair| Ledora Francis

Makeup| Akiko Owada



PLY-KNITS' Carolyn Yim knows knitwear. Her family have long worked in the industry, passing down their sensitivity toward, and knowledge of, materials directly to a very responsive Yim. So, it's no surprise that when it came for Yim to pursue the development her own label, she was able to identify the considerable difference in the quality of yarn today to that of years past. To ensure premium quality remains, Yim chose to repurpose deadstock yarns for each carefully considered collection and in addition to this, Yim proudly uses zero-waste production methods.

For PLY-KNITS' SS18 campaign Yim enlisted the help of duo, Ania Nowak and Lucie Gris of ANIA ET LUCIE to produce "A PORTRAIT OF THE ARTIST AS A YOUNG WOMAN." In speaking to Vogue late last year, Yim cited taking cues from female photographers such as: Dora Maar, Lee Miller, and Vivian Maier for this campaign. Yim wanted there to be a 'sense of the surreal,' she "...was interested in seeing not only how these photographers portrayed women with a surrealist female gaze, but also what they wore (in the photos) as a presentation of self.”

The result is indeed, woman as the main focus. The garments successfully sit alongside her in a quiet, complementary, and rather functional manner; all contributing to her underlying sense of self, carried out with the modesty and intrigue.

 

PLY-KNITS SS18 COLLECTION can be viewed HERE.

To see further work from creative duo ANIA ET LUCIE click HERE.


STYLEKara Town